A selection of creative projects spanning brand, campaign, and product development. Each case study reflects a hands-on role in translating brand vision into tangible outcomes—across editorial campaigns, licensed collaborations, and seasonal launches. Work includes partnerships with international brands like Lesca Lunetier, heritage names like Boston Whaler, licensed properties like The Sopranos, emerging labels like Odissea, and in-house product rollouts. Each project balances creative storytelling, operational rigor, and cross-functional collaboration.
Tombolo x Lesca Lunetier
May 2024
Tombolo’s first product collaboration, pairing the NYC-based brand with Parisian eyewear house Lesca Lunetier. Initiated and led the partnership, overseeing the full design and production timeline from sampling through launch.
Developed the editorial concept around the theme of “friends in sister cities,” directing a dual-city campaign with shoots in both Paris and New York. Provided remote creative direction, briefed the Paris-based photographer, styled and shot the NYC component, and finalized image selects.
The collaboration expanded Tombolo into a new category and marked a step forward in brand maturity and cross-market credibility.
Developed the editorial concept around the theme of “friends in sister cities,” directing a dual-city campaign with shoots in both Paris and New York. Provided remote creative direction, briefed the Paris-based photographer, styled and shot the NYC component, and finalized image selects.
The collaboration expanded Tombolo into a new category and marked a step forward in brand maturity and cross-market credibility.
Tombolo x Boston Whaler, Pt. II
July 2025
Co-led the production and rollout of Tombolo’s second licensed collaboration with Boston Whaler, overseeing sample approvals, campaign development, and creative execution.
Managed the campaign shoot across photo and video, including crew coordination, on-set direction, and shoot logistics. Oversaw post-production—reviewed selects, collaborated with Vague Picture’s photography and retouching teams, and guided video edits through final delivery. Acted as primary liaison with Brunswick (Whaler’s parent company), ensuring consistency across product, photo, and video deliverables and securing an on-time launch.
The campaign generated over $200K in first-week sales, making it one of Tombolo’s most successful releases to date.
Managed the campaign shoot across photo and video, including crew coordination, on-set direction, and shoot logistics. Oversaw post-production—reviewed selects, collaborated with Vague Picture’s photography and retouching teams, and guided video edits through final delivery. Acted as primary liaison with Brunswick (Whaler’s parent company), ensuring consistency across product, photo, and video deliverables and securing an on-time launch.
The campaign generated over $200K in first-week sales, making it one of Tombolo’s most successful releases to date.
Tombolo x The Sopranos
May 2024
Tombolo’s highest-profile collaboration to date, created in partnership with HBO to celebrate the 25th anniversary of The Sopranos.
Co-led concept development, product design, and campaign execution, including a hero photoshoot featuring actor Drea De Matteo. Managed on-set logistics and oversaw post-production—including edit reviews, image selects, and final approvals—ensuring all assets met Tombolo’s creative standards and HBO’s brand guidelines.
Co-led concept development, product design, and campaign execution, including a hero photoshoot featuring actor Drea De Matteo. Managed on-set logistics and oversaw post-production—including edit reviews, image selects, and final approvals—ensuring all assets met Tombolo’s creative standards and HBO’s brand guidelines.
Tombolo x Odissea
August 2024
Limited-edition jewelry collaboration featuring custom handmade shell necklaces, timed with the launch of Tombolo’s women’s category. Led product design, managed sampling and production, and directed the campaign on a lean budget. Styled and shot the campaign in-house to create an intimate, brand-aligned visual story.
The result was a well-received launch that underscored Tombolo’s evolving voice and helped broaden the brand’s audience during a strategic growth period.
The result was a well-received launch that underscored Tombolo’s evolving voice and helped broaden the brand’s audience during a strategic growth period.
Tombolo ‘Easy-Going Suit (Corduroy)’ Campaign
October 2024
Directed a fall campaign for Tombolo’s deconstructed tailoring line, launching a corduroy version of its signature linen suits. Concepted the visual identity around a relaxed take on cold-weather academia. Produced the shoot from start to finish, including casting, styling, location scouting, and photography. Also directed a short form video to complement stills.